Опис

The monograph outlines the theoretical and applied aspects of business process digital transformation under the influence of artificial intelligence development. Particular attention is paid to the essence of economic digitalization, the stages of its development, and the specific features of transforming trade-related business processes. The role of Data Science as a tool for analytical support of managerial decision-making in the modern business environment is analyzed. The study provides a detailed examination of the theoretical foundations of applying artificial intelligence methods in business financing processes, the integration of intelligent technologies into marketing activities, and the use of generative artificial intelligence models as a tool for digital transformation in modern marketing. Special emphasis is placed on the applied aspects of implementing artificial intelligence technologies in human resource management, bank-client interaction processes, and forecasting business debt sustainability using machine learning methods.
The monograph is recommended for students of economic specialties, postgraduate students, academic staff, researchers, and practitioners in the field of business process management and digital economy.